Digital Analytics - Personalization and Optimization Lead
Job Description
WHO WE ARE:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
There will never be a typical day at Accenture Song, but that's why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here's a snapshot of your responsibilities:
THE WORK:
Lead and manage a team that will perform assessments, develop strategies, and deliver roadmaps to help clients understand their current Personalization, A/B Testing, and Digital Analytics capabilities and opportunities.
Leverage a variety of research techniques to inform Personalization and A/B Testing initiatives: competitive analysis, digital analytics, customer analytics, advertising analytics, surveys, usability evaluations, past initiatives, market trends, etc.
Lead teams and manage clients through their deployment and tactical use of Personalization and A/B Testing platforms (Adobe Target, Adobe AJO, Salesforce Marketing Cloud Personalization [Interaction Studio], or similar) across digital properties including web, mobile apps, and email.
Lead teams and manage clients through their use of Audience Platforms like Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) (Salesforce CDP, Adobe AEP / RTCDP, Tealium, Lytics, ActionIQ, or similar)
Develop and execute measurement strategies that tie organizational objectives to digital measurement solutions and communicate the value of solutions to a senior client audience
Influence clients to understand, align-upon, and adopt Personalization and A/B testing best-practices
Help businesses evolve organizational processes to better leverage data and insights
Qualifications
HERE'S WHAT YOU'LL NEED:
- 5+ years of experience in digital marketing and digital analytics
- 3+ years of experience in web personalization and a/b testing: experience with test and learn strategies, configuring optimization tools and deploying testing programs for campaigns and brand experiences
- Intermediate knowledge of web technologies (notably HTML, CSS, and JavaScript)
- Experience with digital analytics, CDP, and tag management solutions and differences between providers (ex: Adobe, Salesforce, Google, Tealium, Lytics, etc.)
- Experience performing analytics on digital data sources (e.g., digital analytics data, digital advertising data, audience data, social data, search data, etc.)
- Experience using, implementation, and managing the collection and activation of data across systems
- Proven ability to work creatively and analytically in a problem-solving environment
- Proven ability to bring a strategic mindset and deep thinking across sales and delivery
- Proficiency in MS PowerPoint
- English is required for this position as this role will regularly interact with stakeholders across Canada, US and other countries across our Global footprint where English is the common language. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.
BONUS POINTS IF:
- Solid understanding of user experience research & design
- Ability to communicate measurement and data-oriented business objectives to a senior audience
- Technical understanding of how digital analytics and tag management solutions are deployed and leveraged (ex: Adobe Analytics, Google Analytics, Adobe Customer Journey Analytics [CJA], etc.)
- Ability to manage deployments and strategically advise on future data collection and measurement solutions
- Passionate about data, analytics and technology (ex: avid consumer of TED talks, Wired Magazine, MarTech.org, etc.)
- Experience with client-facing projects ideally in consulting, agency or other business-related services
- Experience helping organizations with data strategy and architecture for marketing activation
- Ability to take complex solutions and make them simple to understand
Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation, based on full-time employment, for roles that may be hired in British Columbia as set forth below.
Information on benefits is here.
Role Location Annual Salary Range
British Columbia $89,500 to $204,100
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