Analytics Implementation & Reporting Specialist
Job Description
WHO WE ARE:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
There will never be a typical day at Accenture Song, but that's why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here's a snapshot of your responsibilities:
THE WORK:
Develop measurement frameworks to define, track and optimize digital experiences.
Implement & configure digital analytics platforms (ex. Adobe Analytics, CJA) to visualize key insights.
Analyze customer analytics data to gain insight into profiles, segments and their behaviour.
Perform assessments, develop strategies, and deliver roadmaps to help clients understand their current digital analytics capabilities and opportunities to evolve.
Develop measurement strategies and perform analysis for client reporting
Manage and deploy tagging for digital analytics, paid media, and 3rd party applications.
Qualifications
HERE'S WHAT YOU'LL NEED:
3+ years of experience in digital analytics data collection, implementation, integration, and reporting.
3+ years of experience using, implementing, and/or customizing digital analytics and tag management solutions (ex. Adobe Launch)
Experience with completing complex tag deployment (ex. involving Adobe WebSDK)
Experience XDM schema
English is required for this position as this role will regularly interact with English-speaking stakeholders across Canada. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.
A minimum of a high school diploma or GED is required for this position
BONUS POINTS IF:
If you are fluent in French
Experience with AEP and CJA
Passionate about data, analytics and technology with desire to stay well-versed in technical understanding.
Ability to analyze, interpret, and visualize complex data from online and offline sources to provided meaning and recommendations for optimization.
Understanding of data collection and aggregation requirements for marketing activation.