Senior Marketing Manager - Customer Base Management Team

Description

Join our team and what we'll accomplish together

Join the Customer Base Management team and be the envy of all your family and friends!

Your responsibilities as a Senior Marketing Manager will include making strategic decisions related to churn and retention of TELUS and Koodo customers in short, medium, and long-term horizons. These decisions will be informed by insight analysis, market context, and organizational direction.

If you're entrepreneurial, excited to work with an engaged and collaborative team, and if you value ownership, outcomes, curiosity, iteration and celebration, then this is the team for you! As a Senior Marketing Manager, you will play a key role in developing strategies and working with a high-performing team that will drive profitable outcomes within the Koodo and TELUS bases, and have a seat at the table for executive focused strategic discussions and decisions.

What you'll do as Senior Marketing Manager, Base Management

• Drive end-to-end base marketing initiatives that impact our key KPIs (churn, renewals, revenue/up-sell, margin) - from data analytics, insights, gaining buy-in/approvals, to execution and post-implementation reporting and reviews
• Build innovative renewal and rate plan change strategies and tactics to drive contract volumes and grow monthly base revenue within our TELUS and Koodo consumer bases
• Own strategic roadmap for regional / sub-market strategies to improve churn, grow revenue, and maximize profitability within respective geographic/market segments of our customer base
• Lead and support channels stakeholders with key cost savings initiatives to drive efficiency in operations and spend to manage outcomes to budget
• Create and present business cases, governance, reporting, and KPI frameworks for the churn and renewal strategies
• Develop and present post mortem analyses for the projects you work on and provide insights and recommendations for changes to improve ongoing performance.
• Communicate strategies and updates on a regular basis to Senior Leadership across the Consumer team
• Work closely with the rest of the base management team and various pricing, strategy & planning, and channel stakeholders to develop strategies, including the establishment of core team governance

Qualifications

What you bring

• You're transparent, reliable and have a positive attitude
• You're curious to understand the dynamics of the business; you can define business problems while investigating clear paths to inform and arrive at actionable decisions that balance customer and business outcomes, always looking towards continuous improvement
• You're willing to challenge the status quo, an analytical thinker who understands, analyzes and optimizes complex business problems, issues and challenges. You provide thoughtful recommendations that link back to specific business problems and goals
• You're a persuasive communicator who is clear, concise and articulate in all aspects of communication
• You manage stakeholder communications well, including to members of cross-functional leadership groups
• You're a self-starter who thrives in a fast paced, changing environment, has a strong sense of ownership, and is excited to contribute to a fun and collaborative work environment

Great to Haves

• Don't have everything you think we need for 'what it takes'? Don't let that dissuade you
• Attitude, motivation, and a willingness to learn and collaborate are the most important things we are looking for. So now if you think you have what it takes, please apply