Senior Business Analyst - Marketing

Who you are

You are a service-oriented individual who is excited to be a part of a fast-growing organization that enables the best to be even better. You have strong Business Analytics experience and are looking for the opportunity to provide your expertise to drive change within an exciting industry. You love working in a collaborative team environment, but also enjoy your autonomy to accomplish tasks and provide excellent service to our Partners and their teams. You will contribute to the success of marketing initiatives by delivering robust reporting, advanced analytics, and data visualization that support a highly data-driven department.

You will be based out of Dentalcorp's Toronto Support Centre Monday to Thursday and Fridays are work from home. As a Senior Business Analyst, you thrive in a collaborative environment where delivering excellent service is your ultimate goal. You are a high-energy, data-driven, and results-oriented professional to play an integral role in driving organic growth for our network of 500+ dental practices. You will play a critical role in supporting the development and implementation of high-priority marketing initiatives. You will serve as a key analytical partner to the Marketing Leadership Team and Field Operations Team, providing data-driven insights and recommendations to build and enhance marketing strategies that drive growth and practice integration.

This role will focus on analyzing data to define marketing strategies for identified growth opportunities, determining the approach required for execution, and evaluating the effectiveness of resulting marketing plans. The ideal candidate will have a strong analytical orientation, excellent communication skills, and the ability to translate complex data into actionable insights. Collaboration will be essential, as this individual will work closely with cross-functional teams and stakeholders across the organization.

In this role, you will

• Establish and promote best practices for reporting strategies, data visualization, data interpretation, and data integrity.
• Create dashboards to analyze key drivers of growth and conversion, and proactively suggest ideas to improve conversion rates.
• Leverage advanced analytics by designing and conducting in-depth analyses to support data-driven decisions and drive organizational success.
• Identify opportunities to streamline workflows and optimize operational infrastructure to support rapid growth.
• Foster a high-performance culture by promoting accountability and ensuring focus on achieving key marketing and financial objectives and KPIs.
• Utilize a hypothesis-driven approach to set up and analyze A/B tests, providing actionable recommendations based on results.

What we're looking for

• Bachelor's degree in business, Engineering, Math, Statistics, Economics, or a related field. An MBA or graduate degree is a plus, but equivalent experience will also be considered.
• 4+ years of relevant experience with a proven track record of using analytics to drive significant business impact.
• Demonstrated expertise in analyzing data from various sources (quantitative and qualitative), presenting insights clearly, and creating actionable recommendations.
• Advanced technical proficiency in SQL for data acquisition, segmentation, and aggregation from existing data sources.
• Extensive experience with data visualization tools such as Tableau or Qlik; Tableau certification is a strong plus.
• Strong ability to build relationships, be persuasive, and influence stakeholders within and across teams.
• Exceptional analytical skills paired with robust business acumen.
• Proven project management skills with the ability to handle multiple projects simultaneously while meeting objectives and deadlines.
• Comfortable in a fast-paced environment with the flexibility to adapt to shifting priorities.
• Experience with Google Ads is considered an asset.

About Dentalcorp

Dentalcorp is Canada's largest and fastest growing network of dental practices, committed to advancing the overall well-being of Canadians by delivering the best clinical outcomes and unforgettable experiences. Dentalcorp acquires leading dental practices, uniting its network in a common goal: to be Canada's most trusted healthcare network. Leveraging its industry-leading technology, know-how and scale, Dentalcorp offers professionals the unique opportunity to retain their clinical autonomy while unlocking their potential for future growth.

Candidates must be legally eligible to work in Canada. At Dentalcorp, we recognize that inclusivity and diversity strengthen our culture and make us better. We are committed to ensuring that the talent we hire is reflective of the diverse communities and patients we serve. To ensure equal opportunity for all candidates, we strongly encourage applicants requiring an accommodation to let their recruiter know during the recruitment/selection process. We appreciate all applicants for taking the time to apply, however, only those selected for an interview will be contacted.