Senior Business Analyst (Insights Specialist) 18 month contract

Description

Our team and what we'll accomplish together

In the Chief Product Office (CPO) organization, our focus is on developing national innovative products and services, differentiated from the competition and addressing consumers' needs - now and into the future. Leveraging every customer touch point, the CPO team optimizes the end-to-end customer journey while driving efficient acquisition, engagement and retention resulting in strong customer lifetime values. In this role, you will be part of the Market Expansion team, focused on expanding the TELUS suite of Consumer products and services, including Pure Fibre, Koodo Internet, Altima, and Start.ca. You will be a part of a new team with the start up mentality on a mission to become the fastest growing business unit within Home Solutions & Customer Excellence.

What's in it for me?

Massive growth opportunity by playing a key role in enabling new products and services to market, and delivering on a critical component of TELUS's growth strategy.

What You'll Do

As a (Senior) Business analyst you will play a critical role in managing marketing intelligence and offers configuration for our Consumer Go East portfolio focused on driving growth in Internet net loading, as well as product intensity through bundled offers for TV and Mobile & Home. Using your analytical skills, natural curiosity and ability to find opportunities and bring them forward, you'll work with our teams to help us focus on growth and sales opportunities in this critical area of our business.

Specifically you'll:

• Research the competitive landscape to inform both tactical and strategic plans
• Evaluate and identify opportunities within the market using financial, statistical, and qualitative data analysis of markets and competitors to evolve the product portfolio and seize opportunities
• Collect & analyze consumer data (usage, preferences and behaviors, etc)
• Synthesize data into clear actionable insights/opportunities to support sales & financial targets
• In collaboration with Pricing, configure offers in the system to support ambitious sales targets
• Assist with evolving performance reporting, and deliver on ad-hoc reporting asks
• Partner closely with Product Development and Go To Market to address any gaps, opportunities and market/customer requirements
• Stay connected to our sales channel partners to source competitive intelligence, understand challenges, and ensure that our offers, value prop and pricing are simple and effective

Qualifications

What You bring

• Post-secondary degree in Commerce, or Business Administration, or similar education/experience with a deep understanding of business analysis
• Experience collecting and analyzing competitive intelligence, and other data as part of key strategic marketing and/or pricing initiatives
• Ability to simplify complex ideas and translate them into creative and practical strategies, regardless of audience (peers or senior leadership)
• Flexible and excellent time management skills to handle multiple deliverables in a fast-paced environment
• Strong people skills and the ability to develop relationships with key internal and external contacts
• Motivated and action-oriented drive, accountable to the business, and adaptable with a positive attitude
• Key characteristics:
  • You're a problem solver - You are not afraid to work 'in the grey' and love coming up with creative ways to drive the business forward.
  • You're a collaborator - You are known for working well with others and building strong, collaborative working relationships
  • You're curious about the business - You are always digging to understand underlying causes and drivers of the data that you have
  • You're an organizer - You enjoy creating structure to chaos, and organizing information and data in a clear, easy to follow structure

Great-to-haves*

• 5+ years experience in marketing-related or analytical roles
• MBA
• Data modeling