Product Manager, Retention Program Strategy

Description

Our team and what we'll accomplish together

The TELUS Business Solutions (TBS) organization is dynamic, fast-paced, and entrepreneurial. Together, the team is responsible for driving profitable growth within a key segment for TELUS: Small & Medium business (SMB).

Reporting to the Manager, 30+ Marketing Programs, this individual will lead the retention & renewal efforts for our 30-100 employee businesses. You will join a team of passionate, results-oriented, and driven marketers within an integrated sales & marketing organization.

What You'll Do

Your mandate is to strategize the retention & renewal programs across both wireline & wireless product solutions. You will work collaboratively with our sales and pricing teams to target customers who are at risk of churning, or approaching contract expiry. Leveraging data, you will cross-functionally drive the end-to-end strategy, execution, and performance management of these outbound sales programs.

We are looking for an inquisitive individual with a willingness to question the status quo, able to work collaboratively with multiple stakeholders, and champion customer experience.

• Own the end-to-end strategy, execution and performance management of 30+ retention & renewal programs
• Execute highly cross-functional projects with marketing, sales partners and data teams to deliver on program goals
• Conduct regular performance reviews and deep dives into raw data to derive actionable takeaways and areas of opportunities for subsequent programs
• Simplify complicated data results into easy-to-understand presentations to various levels including regular program summary updates to our leadership team

Qualifications

What you bring

• You have a solid foundation for data analytics - ability to synthesize data, and make data-driven strategic decisions from it
• You can zoom in and out, balancing both strategy & marketing execution
• You are detail-oriented and don't let any small details fall through the cracks
• Exceptional communication & people skills, ability to develop strong working relationship across key stakeholders
• Flexibility and adaptability to succeed in a fast-paced, high-growth organization
• Demonstrate ownership, initiative, showing a sense of urgency and self-direction
• Proficient with CRM tools, salesforce experience is an asset
• Experienced in presenting and articulation recommendations to senior leaders
• You have an undergraduate degree in business or a related discipline
• 3-5 years of progressive work experience; preferably strategy and/or B2B marketing