Manager, Performance Marketing Technology

You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

The Manager, Performance Marketing Technology is a key member of the Growth & Performance Marketing team who collaborates with our development and implementation teams to bring acquisition strategies to life.

We seek a marketer with exceptional B2C lead generation and nurturing expertise who also has a strong Martech aptitude. You will strive to create best-in-class customer experiences with every interaction from the Awareness stage through to Consideration and Lead Nurturing. You will be joining this team at an exciting stage in our digital transformation journey and will play an important role in driving new capabilities.

You will manage relationships across Sun Life including the Project Management Office, IT, Analytics, Marketing and other internal partners. Success in this role requires critical thinking with a passion for solving business problems, effective communication with experience working with senior leaders and a knack for staying abreast of current and emerging industry trends.

Cross-functional projects will focus on the development of digital customer acquisition marketing logic and lead scoring, lead nurturing framework maturation, prospect journey improvements, CRM enhancements, and marketing automation integrations.

Main Accountabilities:

• Support the development of multichannel lead nurturing strategies with the Director, Marketing Technology & Engagement
• Consult with performance marketing teams to optimize digital marketing campaigns (across paid, organic, and owned channels) leveraging MarTech capabilities.
• Plan and create business logic rules and scoring models that will drive MarTech systems and the CDP to allow performance marketing teams to target high value prospects
• Plan and develop automated triggers and programs to proactively communicate with high value leads and work with the delivery teams to bring it to life
• Monitor the end-to-end performance of the Growth & Performance Marketing Automation Technology strategy, proactively identifying and driving delivery of tactical performance opportunities and fixes.
• Act as team SME for our MMM (Marketing Mix Model) model partnering with internal teams to establish best in class practices for data collection, data centralization, data processing, data analysis & activation
• Actively participate in Agile meetings and ensure assigned tasks are completed on time to support project deliverables
• Provide support for MarTech solutions especially during upgrade/fixes outside of regular business hours

Experience & Education:

• Strong knowledge of prospect media journeys and digital marketing platforms including but not limited to Google Cloud, ad servers, GMP (Google Marketing Platform), programmatic ads, social media, CRM systems, marketing automation platforms, customer data platform (CDP), business intelligence platforms (Sisense) and analytics tools.
• Experience with planning and developing marketing automation business logic, and lead scoring frameworks and programs for B2C lead generation in large corporate matrix structures - retail, financial services, customer service operations.
• Experience with a CDP (eg, Adobe CDP, Tealium or similar), Adobe Campaign and Salesforce is highly desirable, however we may instead consider other similar Martech experience for the right candidate.
• Preference to candidates who have Agile and/or Project Management Certifications and knowledge of AI/machine learning applications
• Experience in the marketing automation solutions development lifecycle from discovery to implementation
• Experience with creation of automated audiences and segments for marketing campaigns and triggered journeys
• Self-starter with ability to define and lead cross-functional initiatives with minimal oversight
• University degree in Marketing, Business, Data Science, or a related field; advanced degrees or certifications in marketing technology, data analytics or similar fields.
• 7+ years in digital acquisition marketing, with a proven track record of driving user acquisition, activation, retention, or revenue growth through growth marketing practices

What's in it for you?

• Great Place to Work® Certified for Most Trusted Executive Team in Canada - 2024 and 2023
• Great Place to Work® Certified for Best Workplaces in Canada - 2024 and 2022
• Great Place to Work® Certified for Best Workplaces for Women in Canada - 2024
• Great Place to Work® Certified for Best Workplaces in Ontario - 2023
• Great Place to Work® Certified in Canada in Financial Services and Insurance - 2023
• Great Place to Work® list for Best Workplaces for #HybridWork - 2022
• Great Place to Work® list for Best Workplaces for Professional Development in Canada - 2022
• Flexible hybrid work model. #LI-Hybrid.
• Pension, stock and savings programs to help build and enhance your future financial security
• Work and professional development that is united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives
• A friendly, collaborative and inclusive culture
• Be part of our continuous improvement journey in developing the next greatest digital enterprise experience.
• Competitive salary and bonus structure influenced by market range data
• A common sense dress code, where you decide how you dress based on your day
• The opportunity to move along a variety of career paths with amazing networking potential

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to thebrightside@sunlife.com.

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

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