Associate Marketing Manager, Loyalty Engagement Journey Planning

What you'll do

The Triangle Engagement team is responsible for targeting CTC's more than 11 million active loyalty customers with personalized marketing campaigns and experiments either on the website, app, Email, or off-platform (Google, Facebook, etc.) across Canadian Tire Retail, Sport Chek, Mark's, Party City, L'Equipeur, Sports Experts, and Atmosphere. This newly created team will focus on developing a framework to move Triangle Loyalty customers down the engagement funnel, creating strategies to target multiple customer segments and cohorts.

• Work on Loyalty Engagement Journey Planning to increase loyalty penetration rate and optimize the experience of Loyalty Members.

• Plan and develop strategies to increase customer loyalty, engagement and sales within the framework of Loyalty Engagement Journey

• Strong understanding of customer journeys and the ability to manage and execute end to end solutions

• Expertise with content ideation across multiple channels with project management skills to bring ideas to fruition.

• Work collaboratively with internal and external partners to plan, develop and execute strategies across multiple channels

• Ideate and plan relevant campaigns & promotions with a focus on key dates, seasons, and product launches

• Regularly set KPIs, track performance, and lead analysis of findings. Share learnings across the team to inform future initiatives, optimize campaigns, and creative best practices.

What you bring

• B.A. in Marketing or equivalent work experience

• 3-5 years of experience in digital marketing

• Strong communication skills

• Strong understanding of paid media channels with the ability to develop omni channel marketing campaigns.

• Experience with App marketing tools such as Braze is an asset

• Results-driven, data-oriented and analytical assessments & approach

• Experience with Google Analytics; using this data to analyze customer progress through the marketing funnel

• Interest in self-improvement and staying up-to-date on the latest technologies

• Foundation in SQL for complex data analysis

• Experience with data analytics platforms such as Google Cloud platform, Hadoop and automation workflows such as Knime.

• Working with a loyalty program

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

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About Us

Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.