SEO Manager Hit enter to view the job description

OPENTEXT
OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

THE OPPORTUNITY

As a SEO Manager, you will be joining a dynamic and agile marketing team. You have a passion for digital marketing, data analytics and reporting insights. This role requires a deep understanding of technical SEO, content strategy, keyword research, and analytics. The ideal candidate has experience collaborating with content creators, web developers, and marketing teams to optimize our digital presence and improve search rankings. You will be responsible for developing strategic approaches to search engine optimization to generate organic traffic, consumer engagement, and leads for the business.

You can manage multiple activities at once, while keeping all stakeholders up to date with performance metrics reports. You must be comfortable with change and thrive in a fast-moving environment.

WHAT THE ROLE OFFERS

• Developing and executing effective SEO strategies, including keyword research and competitive insights, to drive organic growth and improve search rankings.
• Monitoring and analyzing performance using SEO tools (Google Analytics, Google Search Console, SEMrush, etc.) and providing recommendations updates to content and web pages
• Driving innovation to stand out in the B2B marketplace to drive quality leads and pipeline
• Staying up to date with search engine algorithm changes, industry trends, and best practices.
• Building strong relationships with subject matter experts within the organization and external vendors to align on go-to-market approaches
• Analyzing performance of campaigns and make data-based decisions to optimize campaign effectiveness to drive expected KPIs
• Working closely with paid search, social media, and web development teams to ensure holistic digital marketing alignment.
• Demonstrating subject matter expertise and being able to educate internal teams on SEO and digital best practices in advertising and technology

WHAT YOU NEED TO SUCCEED

• Bachelor's degree in marketing or related field is required
• 5+ years' experience in digital marketing programs, inclusive of SEO, or related experience in enterprise software or B2B company
• Proven ability to improve organic search performance and site rankings.
• Strong abilities in using Google Analytics, Google Search Console, and Looker Studio to review data analytics and generate reports with insights.
• Experience with paid advertising platforms such as LinkedIn Campaign Manager, Google Ads, and ABM platforms such as 6Sense would be a bonus
• Agency experience or experience working with agencies or vendors
• A self-motivated, performance-driven, and professional demeanor.

ONE LAST THING
OpenText is more than just a corporation, it's a global community where trust is foundational, the bar is raised, and outcomes are owned. Our 30-year legacy encompasses delivering over 700 innovative products and services, with over 120,000 enterprise customers, including 98 of the Top 100 companies, and 150 million end users. We are excited to share that for the fifth year in a row, OpenText has been named one of the World's Best Employers by Forbes!

OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at hr@opentext.com. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.