Industry Engagement Marketing Specialist
February 13 2025
Industries
Education, Training
Categories Data Business Analyst,
Calgary, AB • Full time
Strong relationships with business and industry are the bedrock of SAIT. Industry engagement is an important means by which SAIT's needs are matched to the needs of industry and produce mutually beneficial outcomes. Strong relationships with industry are therefore essential to SAIT's success, and vice versa.
The Opportunity
Reporting to the Director, Industry Engagement, you will coordinate and champion marketing initiatives in support of the Industry Engagement Office and to drive an increased awareness of SAIT among companies and other industry stakeholder groups. You are a creative and tactical marketing professional with experience developing and executing integrated marketing plans to drive industry partnership and engagement activity.
As the Industry Engagement Marketing Specialist, you strive for an understanding of the programming, priorities and opportunities of your stakeholders and help ensure alignment of marketing priorities and initiatives to SAIT's strategic objectives and Marketing and Recruitment Plan. You will support the implementation of integrated marketing plans by guiding and coordinating the execution of content development, digital innovation, analytics, graphic and multi-media design, and events and PR. Your experience in managing projects is both diligent and inspiring. You strive for both excellence and results through the marketing efforts you lead
You have exceptional communications skills with a proven ability to cultivate strong relationships and partnerships with various stakeholders, including industry members and associations, businesses, alumni, partners, faculty, staff, and suppliers. In ensuring client satisfaction, you show a passion for quality and attention to detail. You are recognized as a community and consensus builder and work to create a collaborative environment, leading to extensive stakeholder buy-in and engagement. You are patient when you need to be, and bold when the objectives require it.
Key Responsibilities/Major Duties
- Marketing Research and Reporting
- Create detailed industry audience segments, customer journey maps, and personas as a foundation to developing effective industry marketing plans.
- Track marketing analytics and report on the effectiveness of marketing plans and strategies.
- Industry Marketing
- Support the development and help lead the execution of go-to-market strategies, i.e., Comms/PR, Marketing/Brand, Product, Innovation on behalf of your stakeholders.
- Ensure marketing campaigns are targeted, planned, and measured appropriately.
- Support and help lead just-in-time industry marketing solutions.
- Ensure projects and campaigns are completed within pre-determined timelines and budget.
- Communicate campus capabilities and success stories to industry members through social media (e.g. LinkedIn) and SAIT.ca.
- Liaise with marketing professionals at industry partner organizations to develop joint storytelling of mutually beneficial partnerships.
- Create marketing campaigns, and materials for company visits, Industry Engagement events, and campus events with corporate focus, where required.
- Develop and maintain the Industry Engagement web pages and content on SAIT.ca and Sharepoint.
- Stakeholder Services
- Collaborate with multiple stakeholder groups to source and verify content, build copy and creative, including XDocs.
- Ensure project planning includes stakeholder input and considerations.
- Share best practices on marketing to industry through mentorship to schools and departments in support of their own industry marketing efforts.
- Support a client-centered approach in all aspects of the work we do, with a focus on transparency and inclusion.
- Ensure alignment and integration with SAIT's centralized Marketing team and function by collaborating and joining quarterly meetings, updates, and events.
Qualifications
- Degree or diploma in marketing, public relations, or communications
- Three to five years of related work experience in marketing
- Minimum three years of project management experience
Knowledge and Skills
- This position is the subject matter expert in integrated marketing planning and audience segmentation
- Superior verbal, written, and visual, communication skills.
- Project management and client services skills, collaborative team member, and able to manage multiple projects and deliver on deadlines.
- Knowledge of and experience utilizing data analytics in decision making.
- Knowledge of and experience using Content Management Systems.
- Knowledge of integrated marketing planning and solid understanding of the pillars of marketing including the 5 Ps, advertising appeal techniques, and the marketing funnel.
- Organized and detail-oriented, able to maintain quality control and consistency in the look and feel of SAIT's institutional campaigns.
- Ability to present publicly to large and small audiences on marketing strategies, trends, and the work that we do.
- Working-level skills with the Microsoft Office Suite, including Sharepoint.
- Experience with Adobe Creative Cloud (particularly In Design, Premiere Pro) an asset.
Job classification: A5068 - Information Officer II
Salary range: $65,624.00 - $78,166.40
# of positions: 1
Hours Per Week: 40
Position End Date: 2027-03-30
Posting closing date: 2025-02-27
At SAIT, we understand that experience comes in many forms. We're dedicated to adding diverse perspectives to SAIT - so if your experience is close to what we're looking for, please consider applying.
SAIT is committed to supporting persons with disabilities throughout the recruitment process. We will work with applicants to provide accommodations upon request to the Talent Advisor.
BEWARE FALSE POSTINGS AND RECRUITING OFFERS
The Southern Alberta Institute of Technology (SAIT) has been made aware of individuals or organizations posing as SAIT using false SAIT postings to attract job seekers and collect personal information.
Please be aware that SAIT will never request information beyond what is required for a resume. SAIT will never ask for sensitive personal information such as birthdates, banking, social insurance or health care account information for our application process.
Career opportunities at SAIT will always be posted on the SAIT career site. If you are uncertain about the validity of a posting or offer, please forward the suspicious posting to working@sait.ca.
The Southern Alberta Institute of Technology (SAIT) is a polytechnic institute in Calgary, Alberta, with a vision to become a global leader in applied education. Building on its 100+ year history SAIT continues to reimagine the workforce of tomorrow and continues to train hit-the-ground-ready, future-proofed graduates.
Similar offers
Searching...